Collaborative Design Practice - Task 1
03.04.2023 - 24.04.2023(Week 1 - Week 4)
Metta Angelica (0349095)
Bachelor of Design (Hons) in Creative Media
Collaborative Design Practice - Task 1 | Create an empathy map and define the problem statement
LECTURE
Week 1
In the first week, our class started with an ice-breaking session, and after that, we were told about the details of this project. I am excited about this project as it is a real collaboration with an agency. After all, the information was told, we were to make a 5 member group by joining a random ZOOM break-out room.
In this break-out room, we have to make a name for our group as well as questions for the representatives of the agency who will join the meeting later.
Most of the questions we made are common questions such as size, price, objective, etc. There is also some useful information gained from other team's questions.
After finishing the Q&A session with the representatives, we started to make some rough ideas of what the design will become, most members have the same ideas of using trees as the design.
Note: a new member joined us so now we have 6 members.
Week 2
In the 2nd week, we must choose a time slot for a personal tutorial session with the lecturer. In this session, we got many useful feedbacks from the lecturer, as it made us know that we are heading in the right direction, we just that we need to improve our design ideas and if possible add balloons as the agency also want balloons to the installation.
Week 3
This week we are presenting our slides to the class, and then we continue with tutorial session where we show our progress for task 2.
INSTRUCTIONS
Module Information Booklet (MIB)
RESEARCH
Within the time period of this module, We will be working on a collab project with IN.Deed Communications for GSK campaign. In this project, we as a group will be making a design that features the reused blister packs and inhalers to create a positive awareness.
PROCESS
Week 1
We start doing our task right after class ends, after reviewing the MIB we start a google meet and make the empathy map and research. I was late because I didn't realize it and most of the work has been done by them.
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| Fig. 1 Emphaty Map Example |
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| Fig. 2 Emphaty Map |
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| Fig. 3 Research |
We have to make a mood board to create an idea of what the design will be, most of the main ideas are trees and sea.
We have divided work within the team, Shofwa and I do sketches, and others do research. We both made our own ideas and then talked about them with each other.
On the following day, Shayor joins our team.
Ideation
The first Idea I had was making a globe made out of mesh so it is hollow and visible because I had an idea of putting some of the trash inside the globe and then using some blister to shape out the continent. Then add little Christmas lamps to make it look like a burning spot. But then I didn't because I realize as the audience people will only think of it as "the amount of trash in the world seems to be increasing and the contributors are this place."
That's not what I want, so I changed and then found what I believe is a good one.
The second idea I had was having an elderly watering a plant but the water is blister packs, and the tank is a huge inhaler.
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| Fig. 4 Sketch-1 |
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| Fig. 5 Sketch-2 |
Week 2
In the second week, after the tutorial session ended, we all went to discuss what had been said and try to improve it. other members documented the things that were said which is very helpful.
The things that need to be done are:
- Make another persona (not a student) to have more perspective (as an audience)
- Incorporate balloons into the idea/ sketches
- Make more ideas or combine/improve the current idea
Afterwards, we did a meeting to complete the task 1 proposal before the next week's presentation day.
Week 3
After the feedback session finished, we found out that there are many things that need to be fixed or improve. So we decide to quickly amend the mistake and finish it as soon as possible.
Shofwa and I work on one persona and others as well work on another persona.
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| Fig. 6.1 Persona-1 |
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| Fig. 6.2 Persona-2 |
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| Fig. 6.3 Persona-3 |
FEEDBACK
Week 1
Make the empathy map of a fictional persona/character's thoughts or insight that is relatable to the issue or idea.
Week 2
We need to create another perspective of users or personas for the empathy map, not only as students but also as part of the community.
Week 3
There are some parts that need to be fixed, such as the empathy map and the persona.
NEXT COURSE OF ACTION
Our next course of action is to create more ideas and sketches and choose which one we want to refine for the next task.
SUBMISSION
Task 1 Final Submission
Task 1 Project Document Final Submission
REFLECTION
Experience
It was very exciting to start this project, but I didn't expect it would be harder than I thought it was. Creating or building the ideas was difficult, and sometimes I felt lost in what exactly we were trying to achieve. But it was solved quickly and so far I feel like we are getting the hang of it.
Observation
While doing this task I found myself contemplating on how to express this idea into design and how to implement others idea into it as well.
Finding
I feel like we may be a bit inattentive to particular details, such as the persona as we redo it for 2 times. Moreover it's hard for me to grasp the impact and need since I don't consume any much medicine except when I was sick at young age.
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